Willard Malebear Jr. is a Lakota artist who is the CEO and owner of Unified Theory Collective, he is also the Executive Chairman of Art Shelf. Both organizations are heavily geared toward infusing creativity and getting art supplies out to the community. Willard is an experienced painter and tattoo artist who found a way to combine all his passions, embracing arts and culture for wellness.
In this week’s episode, we learn about Willards introduction into the tattoo world, his life during and after incarceration, and how he turned his trauma into triumph. He shares information about the free services UTC offers such as assorted canvases, brushes, easels, acrylic paints and more. Pulling motivation from his biggest hero’s, his children and mentors, Willard expresses his excitement for the next chapter in his life continuing to “spread the gospel of creativity” to his community and beyond.