MN90: The Northern Minnesota Hamm’s Beer Commercials

In 1865, Theodore Hamm established Hamm’s Beer in St. Paul. This beer became known for its cartoon bear and catchy jingle. Then, in 1973, Hamm’s sent a film crew to Northern Minnesota. Britt Aamodt relates the history of those commercials, featuring animal trainer Earl Hammond and his Kodiak bear Sasha.