How Poppin’ Fresh Packed Minneapolis Flour Mill Industry Pockets with Dough

How do you stay in business if you’re a flour mill across the river from a rival flour mill? Well, as producer Andi McDaniel tells us, you create new products that require flour, and a fun character to sell them. Tune in for the full story of Minneapolis’s own Pillsbury Doughboy, also known as Poppin’ Fresh.