MN90: The Northern Minnesota Hamm’s Beer Commercials

MN90: The Northern Minnesota Hamm’s Beer Commercials

PLAY | 01:30 | DOWNLOAD

In 1865, Theodore Hamm established Hamm’s Beer in St. Paul. This beer became known for its cartoon bear and catchy jingle. But in 1973, Hamm’s sent a film crew to Northern Minnesota. Britt Aamodt relates the history of those commercials, featuring animal trainer Earl Hammond and his Kodiak bear Sasha.